The Truth Is – You DO Have To Sell!
OK... Let’s address a Network Marketing myth that can at best be described as a “misleading truth”.
It’s the one where you are told “You don’t have to sell”. (There are 4 versions that I will come to later).
This is of course nonsense. The moment you have the intention of talking about your business or products – you are selling! To think and to say otherwise serves no one. It’s also an example of self denial.
The consequences and sadness of misleading new distributors with this message are that most leave their businesses with less self-esteem than when they first started.
So why is this myth out there? It’s because many people have the perception that selling is a sordid profession. It’s usually based on their personal experiences, prejudices, pre-existing beliefs and what they have read.
So every effort is made to steer away from the “S” word... and when taken in context with the conventional way of selling – I don’t blame them!
However – no matter which way you look at it - selling IS involved. It’s just a matter of how you choose to interpret it.
And in that context, there is another way – another way of thinking, being and doing that has its foundation based on wisdom, not short term techniques. It also allows you to come out from hiding the “S” word behind your back
You can read how to do this and the critical distinction between Natural Selling and the use of conventional techniques, in my best selling book “How to Sell Network Marketing without Fear, Anxiety or Losing Your Friends!”
You don’t have to sell?
The comment “You don’t have to sell” is expressed in many ways.
Let’s explore four of them and see how they work against you and not for you... how they tend to attract what you don’t want, rather than what you do want.
1. No selling involved – We have a system that will take care of that for you!
So isn’t this saying then that there IS selling involved... except you don’t have to do it? That someone else will do it for you?
If you buy into this thinking, what are you telling yourself and your team? That they don’t have to take responsibility for their own success? That someone is going to take care of them? That the welfare mentality is OK?
So who do you want on your team? Dependent people... or people who have a strong desire to change their present circumstances? People who are prepared to learn and do what it takes to change?
2. You’re not selling – You’re sharing!
If this is the case then it isn't any wonder most distributors using this approach don’t make any money? Sharing, in the hope that something might create an “Aha” moment for the other person, is simply not efficient nor effective.
Sharing is costly in time and money and the returns very low. That’s a proven fact.
3. You don’t have to sell – Just tell your story!
Think about it. Who really cares about your story or what you think? Maybe you and your parents might! However most people are too busy caring about their own story and what they think.
Break the pattern. Learn how to allow others to talk about the deeper reasons of what they want and why they want it. And then customize your solution and demonstrate how it can provide it for them.
Do that and you’re on your way!
4. You don’t have to sell – Just talk about the benefits of your solution!
Not many people in the industry realize this... what’s a benefit to you is very rarely a benefit to someone else. Benefits are very personal.
The only way to explain how your solution might benefit someone is again to customize your presentation based on information gathered by asking questions, knowing what to listen for and how to respond.
When you do that – you are selling! Naturally of course!
What You Think Is What You Get!
It’s all matter of thinking and choices. Your thinking and choices determine what you receive. Change the way you think about selling and the people will change how they respond to you. It really is that simple!
And the definitive roadmap to putting this new thinking about selling into practice is my "Natural Selling Home Study Course". It contains my best selling book plus 2 audio programs to give you both the principles and the practical steps to build a successful Direct Sales or Network Marketing business.
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Best Selling Author of "How
to Sell Network Marketing Without Fear, Anxiety or Losing Your
Friends!" - Selling from the Soul. Ancient Wisdoms.
Modern Practice.
Want to get rid of all the techniques, systems and gimmicks simply
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