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Greetings:                             March 11, 2010


"Energy is the essence of life. Every day you decide how you're going to use it by knowing what you want and what it takes to reach that goal, and by maintaining focus."
Oprah Winfrey      


OLIVER'S TWIST ON...

Callings Leads is HOT!
Cold Calling IT’S NOT!

Ever hear people refer to calling leads as “cold calling” or your “cold market”? Brrrr! The thought of it makes me want to shiver!

I don’t know why the Network Marketing industry continues to insist on mislabeling it… and it’s the only industry that does!

Not only that, it strengthens the fear most new Distributors have about talking with people. You’d think trainers, Upline Distributor’s and even some of the lead companies would want to get the label right.

So let’s put the record straight and get ourselves into the 21st Century…

Calling leads is NOT cold calling!

Calling leads is HOT calling!

Why? Well, ask yourself this question… Who Called First?

They did of course, by replying to your advertisement or your lead company’s advertisement!

They called because they are looking for something. They have a need… a problem to solve. They’re looking for HELP.

Also, don’t be fooled into thinking that they’re looking for information! They’re looking for HELP. There’s a big difference! You wouldn’t refuse to talk with someone who is looking for help would you?

So if THEY called YOU first… why would you be afraid to call them back?

So now you’re aware they are expecting your call, make sure you give them the courtesy of getting back to them as soon as possible. And when you do, remember, let go of trying to make a sale and simply ask questions and have a dialogue around discovering….

  1. What they want?
  2. Why they want it?
  3. How much are they committed to get it?

The sale will naturally happen if it’s meant to happen.

In my opinion, calling genuine leads is the most sane, fearless and easiest way to build any business that involves people.

In Chapter 11 of my book “How To Sell Network Marketing Without Fear, Anxiety Or Losing Your Friends!” I talk about the best way to start the conversation when you call someone from a lead list. At it’s simplest, just ask…

“What was it that attracted you about the advertisement?”

And if you really want to get the most from your investment in leads, you’ll find my audio program “Calling Leads” will show you exactly what to do to hear more people say “Yes” to you and your opportunity.

So sit back, pick up the phone, use and adapt the Dialogue and Conversation Framework in my book as a guide, and see how many people you can help today. Now what worthier way of making a difference on this planet could there be?

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Best Selling Author of "How to Sell Network Marketing Without Fear, Anxiety or Losing Your Friends!" - Selling from the Soul. Ancient Wisdoms. Modern Practice.

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Copyright, 2010, Michael Oliver, Natural Selling®
Reprint permission granted in part or whole when the following credit appears: "Reprinted with permission from Michael Oliver, Natural Selling® Sales Training http://www.naturalselling.com "

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Is This Network Marketing?
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Michael Oliver
Natural Selling Sales Training

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